If you have a few moments, would you put a few words in for me? You can find the song player on the right side of my site if you haven’t heard the tunes.
This video made it to on the BestViral.com Top 5 of All Time page. A good example of how viral marketing can boost your ROI. It was used by J.C. Penney to market their jewelry line.
What can YOU do to increase your project’s reach? Do you have a creative process that will send it to viral proportions?
I just started using TextMarks. This is a service that I’ve known about for some time, but just didn’t really know how I might use it. Actually, for musicians and others that promote new content from time to time, this is an excellent idea.
I learned of this from Dave Jackson at the Musicians Cooler podcast. He recently mentioned it again on a recent episode, so I thought I’d give it a go.
Here are three of the keywords that I’ve started using: richpalmer: Yes, this one seems obvious. But the easiest way for me to use this is to have it serve as my virtual business card. If I’m in conversation with someone and find that I’ve forgotten my actual business cards, I can suggest that they text ‘richpalmer’ to 41411 and they will get an SMS message with my contact details. richdesoto: This is the keyword for people that would like to know when I’m playing again in the Second Life environment. I’ve also placed this widget on my Rich Desoto blog page. safesongs: Right now it simply points people to my music page for information about the Sing a Song for Safety CD. But I might start using it as a prompt for new information, newsletter updates, etc. Would be a great way to connect with people while on the go.
I was quite surprised to learn that my name shows in the Google search for “podsafe music network.” I had commented this evening that I was always amused by my listings on sites that I had either forgotten or that I didn’t even know existed. My daughter said, “Go to Google and search for “podsafe music network.” Your name is there.
I didn’t believe that this would be the case, but it is. I confirmed with others through a Twitter thread and found that my name does, indeed, show there!
American businessman Mark Forman provides insight on the necessary challenges of travel as he conducts business in China. His commute from Taichung into the China mainland can be an all-day experience. My own experiences in commuting and travel seem trivial when compared to his journeys.
American Public Radio Interview
Hear Forman describe his “commute” into China on public radio’s Marketplace.